Lake Oconee, Georgia, located halfway between Atlanta and Augusta, features magnificent homes and world-class recreational amenities in an idyllic setting filled with down-home charm.
If you’ve decided to sell a lovely luxury Lake Oconee property, one smart strategy that can bring you a faster sale at a higher price and more favorable terms is to generate multiple purchase offers. These seven steps will help you achieve this goal:
Choose the right realtor
If you were impressed by the realtor who represented you when you bought your Lake Oconee home, by all means, hire them as your listing agent. Otherwise, you should do careful research to find one who will work diligently to generate multiple offers for your home. They should have deep roots in the community and know Lake Oconee real estate from the inside out.
To find a realtor, ask friends and relatives who have recently sold local properties for referrals. Narrow your choices to three potential hires. Scrutinize their online presence and read their client testimonials. Meet with each candidate for in-person interviews. Make your final choice based on these criteria:
- Which realtor has the best sales record in the Lake Oconee area?
- Which realtor has the strongest work ethic?
- Which realtor has the most sophisticated marketing skills?
- Which realtor’s personality is most compatible with yours? You should hire someone with whom you can build a good professional relationship because you’ll be working together on an endeavor that’s important to your financial well-being.
Price it right
To determine what list price would be likely to generate multiple offers, your realtor will do a comparative market analysis to determine your home’s fair market value. Then they will recommend a slightly lower price for your listing.
That price will spark the interest of a large number of potential purchasers and probably motivate more of them to make offers than a higher list price would. Having multiple offers will give you plenty of bargaining power to get higher prices and more favorable terms through counteroffers and negotiations. Or it might start a bidding war, which will get prospective buyers emotionally involved and drive up your sale price.
A Lake Oconee home's location and special features are important elements that impact its fair market value and realtors know how to adjust its comparative market analysis accordingly. These are the types of details they might scrutinize in their analysis:
If the home is situated on a lakefront lot, how long is the shoreline frontage? How deep is the dockside water? How many rooms in the house offer water views?
What are the style and condition of the swimming pool if the home has one?
If the home doesn’t have a pool, does the lot have a generously sized flat area where one could be constructed?
If the lot borders a golf course, how good are the views? If the property doesn’t have golf-course frontage, is it close enough to the course for the homeowner to drive there in a golf cart?
Sell the lifestyle
Show — and tell — people who are thinking about making an offer for your property that they could walk out the back door to their private dock, step onto their boat, and head for a lakeside restaurant. Let them know they could spend their leisure moments jetskiing, waterskiing, wakeboarding, pontooning, fishing, and swimming. And on dry land, they could play golf on championship courses.
Make it move-in ready
First, you need to determine whether your beautiful residence needs any repairs. Have a pre-listing inspection done to uncover problems — so that if your house needs work, you can get started right away and complete any necessary jobs before your marketing campaign begins. A home inspector will check the condition of these systems and components and look for evidence of mold or water damage:
- The heating and cooling equipment
- The electrical wiring
- The plumbing
- The foundation
- The windows
- The doors
- The roof
- The building’s structure
As a second step toward making your residence move-in ready, you should undertake home improvements that are likely to yield a high return on investment. Your realtor can advise you on this subject. No matter how elegant your home already is, some minor fix-ups or stylish updates might be in order:
Repainting your rooms is an excellent way to freshen them up. Forgo the vibrant colors you might select if you were decorating your home to suit your personal taste and instead choose warm neutral shades of white, ivory, and beige paint.
The kitchen is the heart of your home. Are any appliances nearing the end of their lifespans, in which case you should replace them? And what about the condition of your cabinetry?
As a rule of thumb, bathrooms should be remodeled every five years to keep up with decorating trends. At the very least, is it time for new faucets, fixtures, and tile flooring?
Sharpen its curb appeal
If your house is on a lakefront lot, you might have focused your attention on keeping the shoreline amenities at the back of your property in perfect shape. Some issues with the street-facing facade of your house or your front yard might have escaped your notice. Here is a partial checklist for assessing your home’s curb appeal:
- Should you repaint your front door?
- What about your home facade’s paintable surfaces — do they need to be freshened up?
- Are your driveway and walkways in impeccable shape?
- Do your trees and shrubs enhance your landscaping without impeding the views from inside the house — or is it time to call an arborist?
- Do your lawn and flowerbeds need to be spruced up?
Stage it skillfully
Another way to increase the number of offers on your Lake Oconee home is to have it staged to make it look fabulous during photo and video shoots and showings. The purpose of home staging is to declutter and depersonalize your property so prospective purchasers can imagine themselves living in it.
The stager will rearrange your furniture, and if necessary remove some of it, so your rooms will show your best advantages. Your outdoor spaces should also be staged. On porches and patios and around the fire pit, seating should be arranged to look Instagram-worthy. Sports gear and children’s toys should be stowed away.
Market it with videos
High-quality videos have become an indispensable sales tool for residential real estate. Using them to market your home can increase the number of offers you receive. Experts say property listings with videos generate four times the number of inquiries that listings without videos get.
Videos that are shot with a drone are especially effective in displaying Lake Oconee homes’ stunning waterfront settings and soaring trees as well as high-ceilinged interiors and expansive open-plan layouts. Your realtor will use videos in a comprehensive marketing campaign on their own website as well as on Facebook and Instagram.
Are you ready to sell your Lake Oconee home?
Reach out to award-winning realtor Riezl Baker, a Lake Oconee real estate expert who closed more than 70 transactions amounting to $115 million in 2021. She is known for her empathy, integrity, and business acumen and is deeply devoted to her community and clients. Contact Riezl Baker Real Estate today.