(GREENSBORO, GA) December 30, 2024 – Luxury Lake Oconee Real Estate Group proudly announces the appointment of Emily Norris to its team as Chief Operating Officer. A seasoned leader in luxury real estate, Norris brings with her decades of experience and a proven track record of innovation, and professional development. She joins the firm following her impactful role as Vice President of Luxury and Culture at Harry Norman REALTORS®, Atlanta’s premier luxury brokerage. During her leadership, she pioneered initiatives that refined client experiences and solidified the company’s reputation in the competitive luxury landscape.
Norris’ career is marked by influential roles across the real estate spectrum. In addition to her executive leadership as Vice President of Luxury, she previously served as Vice President of Culture and Operations, Associate Broker of their largest office—the prestigious Buckhead office—and Professional Development Manager, overseeing companywide training. Her impact extended to prominent firms such as Ansley Real Estate and Mark Spain Real Estate. “Emily’s unparalleled experience and dynamic leadership align seamlessly with our mission to continue to deliver the luxury real estate experience in our area,” said Ted Baker, Managing Broker of Luxury Lake Oconee Real Estate Group. “Her expertise in high-end markets, coupled with her passion for excellence, will be instrumental as we continue to set new benchmarks in service and performance.”
A graduate of the University of Alabama, Norris holds both a REALTOR® and Broker’s License in Georgia and was recognized as one of RISMedia’s 2023 Real Estate Newsmakers for her transformative contributions to the industry. She and her husband Patrick recently relocated full time to Reynolds Lake Oconee with their two children.
“We are thrilled to welcome Emily to our team,” said Riezl Baker, Co-Founder of Luxury Lake Oconee Real Estate Group. “Her vision, integrity, and deep understanding of the luxury sector will continue to elevate our clients’ experiences. Emily’s leadership will undoubtedly help drive the next chapter of our success.”
Founded by Riezl and Ted Baker, Luxury Lake Oconee Real Estate Group has emerged as a premiere brokerage in Georgia’s Lake Country, consistently raising the bar for real estate. In 2024, the small brokerage achieved record-breaking sales exceeding $192 million, marking its most successful year yet. Renowned for its innovative strategies, the firm continues to adapt to market dynamics with initiatives such as Luxury LEO (Listing Excellence Optimization), a bespoke program designed to enhance luxury transactions through curated marketing and elevated service.
“Our brokerage thrives because of the exceptional people behind it,” said Ted Baker. “With Emily joining our leadership team, we are positioned to expand our reach, strengthen our relationships, and build on the legacy we’ve created. Her addition signals exciting growth for both our clients and our community.”
About Luxury Lake Oconee Real Estate Group:
Luxury Lake Oconee Real Estate Group is the leading luxury brokerage serving Lake Oconee and Georgia’s Lake Country, distinguished by its exceptional market expertise and white-glove client service. Comprised of local realtors with deep community roots, the firm offers an intimate understanding of the area's unique lifestyle, making it the go-to resource for buyers and sellers seeking premier properties.
Despite its boutique size, the brokerage consistently delivers outsized results, solidifying its reputation as one of Georgia’s and the nation’s top luxury firms. In 2024 alone, the group achieved over $192 million in sales—an impressive feat in a niche market. This remarkable performance is driven by the team’s innovative approach to luxury marketing and unwavering commitment to excellence, setting new standards for the industry.
